Nourish Your Pup & Get More Tail Wags

Our bite-sized treats support a healthy lifestyle for dogs of any age. Sourced from only the best local farms, our ingredient list is short and sweet! Dog owners don't have to choose between delicious and nutritious. UpPup treats are both!

We pride ourselves by being rooted in Ventura County, California.

Testimonials

  • "Rigby never eats all the treats I give him. He's pretty particular, but he LOVED these!"

    Nancy B

  • "Bella is a fan and wants to know where she can get more... quickly!!!"

    Tracy N

  • "Kiki hates most treats but she loves these!"

    Shannon A

It all started with a dog named Daisy...

Our co-founder, Rosie, discovered the power of nutrition firsthand. When her dog, Daisy, was diagnosed with severe liver and kidney toxins at age 16, Rosie turned to fresh, human-grade foods. Daisy made a stunning recovery and lived to 18.5, proving the profound impact of wholesome nutrition.
 
The Mission: From Classroom to Compost
Inspired by Daisy's journey and a desire to tackle food waste, Rosie partnered with Princesa during an MBA entrepreneurship class. They combined their love for pets with a commitment to sustainability, creating a solution to turn nutritious, overlooked produce into healthy dog treats.
 
Our Momentum
Our concept has been recognized for its innovation and potential:

  • 2024 Victories: We won our class pitch competition and earned Best Team and Best MVP at our university’s New Venture Fair (out of 60 teams).
  • UpPup is proudly supported by two Dorfman Incubator Grants from California Lutheran University.


Daisy’s legacy fuels our mission: creating nutritious, sustainable treats that support pet health while fighting food waste.

UpPup

Welcome to UpPup! 🐾

Get 10% off your first order! Use code WELCOME10 at checkout

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WELCOME10