It all started with a dog named Daisy...
Our co-founder, Rosie, discovered the power of nutrition firsthand. When her dog, Daisy, was diagnosed with severe liver and kidney toxins at age 16, Rosie turned to fresh, human-grade foods. Daisy made a stunning recovery and lived to 18.5, proving the profound impact of wholesome nutrition.
The Mission: From Classroom to Compost
Inspired by Daisy's journey and a desire to tackle food waste, Rosie partnered with Princesa during an MBA entrepreneurship class. They combined their love for pets with a commitment to sustainability, creating a solution to turn nutritious, overlooked produce into healthy dog treats.
Our Momentum
Our concept has been recognized for its innovation and potential:
2024 Victories: We won our class pitch competition and earned Best Team and Best MVP at our university’s New Venture Fair (out of 60 teams).
UpPup is proudly supported by two Dorfman Incubator Grants from California Lutheran University.
Daisy’s legacy fuels our mission: creating nutritious, sustainable treats that support pet health while fighting food waste.

